Manulife is a multinational insurance provider aiming to make insurance, and their customers’ lives, just a little bit simpler.
We were thrilled to partner with them on devising a year-long campaign to raise brand awareness, leveraging on on-ground and the digital sphere. With insurance being perceived to be complicated, Manulife wanted to create a lasting impression of making decisions easier and lives better - in a relevant and meaningful way.
Brand Messaging Strategy
On-ground MRT Activation
BIAB (Brand In A Box ©) Workshop
Social Media Design & Campaign
Together with the Manulife Team, we did a one-day BIAB (Brand In A Box ©) Workshop that took a deep dive on the brand’s past branding efforts and their current standing in Malaysian insurance landscape. This helped us identity three areas of focus to drive our brand activities:
Establish a brand theme to increase awareness and resonance.
Create educational content that focused on the importance of getting insurance coverage.
Increase visibility of the brand’s product offering in relation to real-life scenarios.
With these considerations in mind and a hand-in-hand collaboration with the Manulife Team, we crafted a brand new message of #LifeMadeSimpler, which became the anchor for all the brand activities and design system application for the year: from MRT visual installations in 3 different stations, video recruitment campaigns to social media campaigns in the digital sphere.
Though the turnaround time given for this project was not ideal, the team’s deliverables were still of high quality.
Yuri Tiru Pillai,
Manager – Brand, Social Media & Creative Manulife Insurance Berhad